Successful businessmen, as seen in Figure 12.2, help their corporations compete against others to gain market share.Īlthough competition does not necessarily create overt hostility, competition does sow the seeds for potential problems, and thus hostility may not be far off. Figure 12.2 Successful businessmen: Bill Gates and Mark Zuckerburg. We compete to gain rewards for ourselves and for those with whom we are connected, and doing so sometimes involves trying to prevent the other parties from being able to gain the limited rewards for themselves.
The behaviors of the parties that are in conflict are not necessarily designed to harm the others but rather are the result of the goals of self-enhancement and self-preservation. Businesses engage in competitive practices, sometimes in a very assertive manner, to gain market share. We compete with other students to get better grades, and nations fight wars to gain territory and advantage. Competition and ConflictĬonflict between individuals, between groups, and even between individuals and the social groups they belong to is a common part of our social worlds. Let’s begin by considering first the situational determinants of competition and conflict. Whether we cooperate or compete is determined, as are most human behaviors, in part by the characteristics of the individuals who are involved in the relationship and in part by the social situation that surrounds them. Define distributive justice and procedural justice, and explain the influence of fairness norms on cooperation and competition.Differentiate harm-based morality from social conventional morality, and explain how morality works to help people cooperate.Review the situational variables that increase or decrease competition and conflict.
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